At Nellson, we’re always innovating. This time, though, it’s not a bar, powder or product that we’re helping launch—it’s an innovation in customer service.

Meet the Nellson New Product Introduction (NPI) team.

Work with us, and an NPI team will be there to assist you from day one of our partnership. You’ll wonder what you ever did without them!

A committed team that’s ready to go

What makes our NPI Team something different? It’s the SAME team of experts focused on your success the WHOLE way. Each team consists of:

• An NPI manager to be your first contact and guide you through commercialization

• A business development director

• An R&D scientist who understands your brand guardrails and values

With their combined industry know-how, you’ll be ready to make strategic decisions and meet unexpected challenges.

Clear communication is the key

We want every Nellson customer to feel valued, and we want to feel connected to their brand. We also want to establish transparency and build trust since projects can be lengthy and complex. So, your NPI team makes regular meetings a key part of the process, from weekly check-ins to monthly progress alignments.

Stay on top of every date and deadline

The NPI team also helps establish a detailed timeline leading up to your product launch and makes sure you’re ready for each milestone along the way. These project dates include ingredient arrival dates, first-lot-to-stock production dates, customer travel dates to Nellson sites, and more.

We want to be a collaborator and partner who makes the process smooth and your product a success. You can read more about our approach here. Or, if you’re ready to see what a Nellson NPI team can do for you, send us a message.