Want to find out what’s trending in nutritional bars? We’ve got the latest, to help you navigate the ever-changing marketplace and feed consumers who are hungry for what’s next.

In our new infographic, we combined market trend research with some of our own customers’ trending requests to help your brand jump over the consumers’ high bar when it comes to nutrition bars.

Want to know?

• What’s selling, and why
• What’s trending
• How to appeal to different age groups

Find out the answers to these questions and more!

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Nutrition bar consumption

34% of consumers surveyed say their consumption of nutrition and snack bars increased in 2020—and the trend doesn’t show signs of slowing any time soon.

Nutritional and snack bars

On-the-go consumers grab nutritional and snack bars for a handful of reasons.

Sure, 61% say they use bars as a convenient snack, but…

• 34% eat them to boost their energy
• 33% rely on them as a source of nutrients
• 30% use them to help improve their health

Slabbed vs. extruded and real chocolate vs. compound coatings

Which of these trends do you think are coming out on top in 2021? Find out now, in our infographic.

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Energy bars have the power

Whether grabbing one to combat a mid-afternoon slump or for a pre-workout energy boost, consumers love nutrition bars as a convenient energy source. Energy bars are designed to replenish calories burned during exercise and provide the ‘oomph’ to keep people moving throughout their busy days.

Function, fiber and healthy aging

When it comes to getting the most out of the foods they eat, consumers look for functional ingredients that can help produce a positive health outcome via physiological activity in the body. From dietary fiber to protein and more, consumers want their nutrition bars to contain beneficial ingredients. Consumers prefer ingredients that are associated with supporting a healthy lifestyle, including: digestive health, brain and eye health, immunity and more.

Plant-based protein content

Protein content is top-of-mind for consumers looking for nutritional building blocks, but now more than ever, the source of the protein is equally important (especially to younger consumers, who are more likely to follow vegetarian diets).

Sugar content: how low can you go when it comes to sugar reduction?

Consumer-preferred products—whether labeled ‘reduced sugar,’ ‘low sugar,’ or ‘less added sugars’— share one thing in common: sugar reduction. Find out how we can help you replace sugar’s sweetness—and its critical functionality—with careful combinations of alternative ingredients, in our infographic.

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What’s next for nutrition bars

It’s important to know what’s trending so you can stay ahead of what’s next in the nutrition bar market.

Though consumer desires are constantly evolving, nutritional and functional benefits are always at the base of their bar choices. Whether they are craving specific ingredients, tastes or textures...protein, fiber and sugar content will remain top-of-mind.

Source: Mintel, “Snack, Nutrition and Performance Bars–US,” March 2021

Find out how to make your bar better, today!