Though they demand healthy or better-for-you alternatives, consumers are increasingly expecting indulgence as well, as they look to add enjoyment to their healthy eating. Indulgent nutrition bars are a winning combination, a consumer-friendly fusion of health and indulgence. Some indulgent offerings may include new, exotic or original flavors, a luxurious ingredient, or the addition of a superfood or superfruit added to a classic indulgent category for a nutritional boost.