Nutritional product categories are competitive, and long-term success takes more than making a bar or powder consumers love. You have to find ways to be cost-efficient at every step. In our latest trend report, we spotlight our Design to Value (DTV) process and cover how it maximizes both quality and efficiency for our customers. Here are a few of the key takeaways.

Finding value

So, what exactly is Design to Value? It’s a product design methodology that focuses on what consumers really want while eliminating unnecessary costs. Our approach is built on clear communication, expertise, and closely monitoring changes throughout the manufacturing process. In other words, it combines the many strengths that set Nellson apart—all for the long-term benefit of our partners.

Saving on supply chain costs

Supply chains are full of complexities, but our DTV approach is up to any challenge! It draws on deep consumer insights, as well as our industry knowledge and long-standing supplier relationships. We can help you manage supply chain issues while cutting down your development costs and time-to-market.

Delivering results you can measure

Promising better efficiency and higher profits is one thing, but manufacturers want to see the bottom-line proof. A well-executed DTV process can help cut product development costs and “cost of goods sold” by 10-15%.¹ And it drives a typical gross margin increase of 10-25% for packaged foods.²

Nellson is eager to put DTV to work for you, whether you have a new concept or want to make your existing bar or powder even better. You can learn more about our Design to Value process by reading the full report here. Or, feel free to send us a message to chat with our team about how we can help you succeed.

Sources

1 https://www.linkedin.com/pulse/design-to-value-5-step-approach-build-better-products-michael-d-heur

2 https://www.mckinsey.com/capabilities/operations/our-insights/design-to-value-at-scale-why-capabilities-matter