Consumers are hungry for protein, depending on it to provide essential building blocks for health and wellbeing. But there is far more to today’s demand for protein; consumers consider it to have a long list of top-of-mind benefits, especially surrounding weight management.

Today’s consumers want to increase their protein intake, for a variety of wellness reasons. Protein is touted as an essential ingredient that provides essential building blocks for health and wellbeing. Its satiating qualities may aid consumers with their weight management efforts. Dietary protein intake is credited with improving muscle mass, strength and function over time, for improved overall health outcomes.