Whether you consider it a ‘trend’ or demand, sugar reduction is top of mind for consumers. Successful brands must follow suit and discover how to deliver the in-demand reduced sugar products to please them.

The Nellson team has seen a surge in demand for a variety of powdered beverages that offer a range of functional benefits—from energy-boosting to mood-enhancing.

What are the latest consumer trends for functional beverages? We’ve got them, right here for you. Not only are we sharing the findings from recent market studies, we have tips to help you leverage them.

In order to move your brand forward, you need more than manufacturing. You need full-service product development support. You need a partner with innovative ideas that link your opportunities to your end results.